April 12, 2016 - Comments Off on Podcast Research Project

Podcast Research Project


I recently did an independent project for a company on podcasting, putting together a product feature strategy to test the hypothetical assumption that listeners who interact with other users have a better overall experience, using the podcast app Stitcher as the example platform.

The project was fun and informative, and got me hooked on podcasts. After testing a few apps, my preferred one is Pocket Casts (on Android), and since finishing the project I have listened to the entire first season of Serial. I've also explored episodes from Here's the Thing, Actuality, Radiolab, There Goes the Neighborhood, and Dollars to Donuts. (I welcome any other recs!)

My friend Simon and I have a bit of a soft spot for 007, and once he discovered my renewed interest in podcasts, tipped me off to James Bonding (of The Nerdist empire). Simon recently purchased the entire 007 collection on Blu-ray, so we've started from the beginning with Dr. No, and are proceeding to watch each film in order of release. I'm then listening to the corresponding podcast soon after. I must say, they're pretty entertaining - I was definitely caught walking down the street laughing out loud.

Anyway, back to the project at hand... My research had me inclined to think that podcasting is a more personal experience than other share-heavy mediums, but the brief was specifically directed towards increasing user-to-user interaction so I took a feature strategy that I felt best aligned with the typical podcast user: saving and sharing highlights of a podcast with friends and colleagues. Check out the project deck above for research, insights, and feature design.

Published by: Nicole Lenzen in Product Management, User Research