September 18, 2014 - Comments Off on In Case You Missed It: Photos and Words from the NYFW #WashableFashion Show

In Case You Missed It: Photos and Words from the NYFW #WashableFashion Show


NYFW seems to be all about the flashing lights and front-row guests—it's hard to imagine actually wearing many of the designs we wait so long in line to see first. But that is part of the beauty of fashion week; trying to garner inspiration from designer details into our own ready-to-wear wardrobes. All that being said, we've always stood firm on our functionality moral—an outfit should move with the person wearing it, not constrict. So, it makes sense that we jumped at the opportunity to be in a fashion show featuring beautiful, quality-made, machine-wash friendly designs. We had a great time showing off our Edie Romper and Elena Dress at the #WashableFashion show during this year's NYFW. The event was put on by Tide, the CFDA, and Fashionista in an effort to promote washable designs and the high quality pieces that are currently available by independent designers. We were one of five designers asked to show in the event.


Among the full house was a particularly special guest—Tracy Reese, a designer who just introduced her first easy wash pieces in her Fall 2014 collection. Nicole was also interviewed on-site, and some of her answers showed up on Fashionista's recap of the event (read the full write-up here).

BaubleBar accessorized the models, pulling everything together with their statement jewelry—we loved the effortless chic of the pieces paired with Edie and Elena.


We didn't take a minute to rest after the show came to an end. We know how it feels to own a design right after it makes an appearance on the runway (and how hard it can be to pull off an entire runway presentation, like we mentioned above). So, on the same day, our campaign with fashion crowd-funding site Before the Label kicked off. Make sure to check out our Edie Romper (and a special price for backers) on the campaign site, so you can be one of those people who pulls of runway looks without coming off too strong.

Keep your eyes peeled for more information on upcoming events where you can see our designs in person. For now, here's some footage from the #WashableFashion show to tide you over:

Published by: Nicole Lenzen in Workshops & Events