Ecological cleaning product company Ecover hosted a party on November 10th in Manhattan to celebrate its 30-year anniversary, and announce the winner of its 30 Under 30 contest, open to 18-29 year-olds making advances in sustainability. Ecover CEO Mick Bremans announced the winner as Ryan Arnold, self-proclaimed “energy geek” who works with low-income citizens in his home state of Idaho to reduce their energy costs. The event was held in the beautiful Environment showroom, who also provided an amazing prize of a sustainable bedroom or dining room set!
Rachel Sarnoff of EcoStiletto also hosted a Green Blogger panel discussion, featuring Treehugger‘s Meaghan O’Neill, Inhabitat‘s Jill Fehrenbacher, Eco-Chick‘s Starre Vartan, The Daily Green‘s Brian Howard, and 30 Under 30 winner Ryan Arnold. Some personal takeaways from the panel:
* An alternate use for Facebook and Twitter: to LISTEN. Use these community tools not just to promote and re-post, but also as an open forum to learn from your readers and customers.
* Surprisingly, fact-checking does NOT seem to be standard for online content – not just due to lack of resources or time pressure to publish, but because the Web audience’s instant feedback is such a highly effective method.
* Ethical practices can lead to profits: Ryan mentioned a study in which financial success was measured for two categories of entrepreneurs: 1) those who focused and remained loyal to their morals 2) those who focused solely on making money, and 100/101 cases of financial success were from category 1.