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January 8, 2010 - Comments Off on Press: Nicole Lenzen – Business Cards & Identity

Press: Nicole Lenzen – Business Cards & Identity

Changing the name of my bridal & eveningwear company from Tigresse, to using the eponymous naming convention favored by most fashion designers, meant creating a new brand identity. The first order were the Nicole Lenzen business cards, a fresh new design created by Glen Jackson Taylor of Default Projects, with the graphic consisting of elements from my personal couturiere’s toolbox.

We selected Pinball Publishing, an eco-conscious printer based out of Portland, Oregon that uses renewable energy to print cards on 100% recycled card stock with vegetable-based inks. Pinball photographed and posted the design on their flickr page (I guess the fact that I maintained a mobile SF number had them confused as to my base, which is indeed NYC).

I could not be happier with my new logo and identity and how they will be incorporated further into the new branding.