Looking at Joseph Genuardi, you’d never expect the old soul that lurks within. He’s well-dressed with slicked-back hair, polite, and soft-spoken. What you won’t get at first glance is that he’s a trained master tailor with educators who had more than 75 years of experience, a five-month-old son who is well on his way to becoming a tailor himself, and the ability to make a mean suit. Joe is currently Head Tailor at Martin Greenfield Clothiers—a name well-known for hand-tailored mens clothing—amongst the best of the dressed.
Custom tailoring has quite the history, as do the most accomplished of tailors. But those accomplishments are more readily measured by the smiles of those fitted in a brand new custom suit than public recognition—and because of that, it may seem like the title of Master Tailor is slowly meeting its end. Joseph is living proof that the craft is alive and strong—and that everyone should get to know their local tailor (not only for their craft, but also the great stories they’re bound to have). We were first turned on to Joseph and his story at a viewing of “Men of the Cloth,” a documentary following a number of master tailors and their stories—Joseph’s weaving its way in, as well.
Nicole spent some time getting to know Joseph and the art of becoming a tailor. Get ready to be inspired!
Making a Career Change
Basting, one of the many stages in constructing a tailored suit
Joseph Genuardi: My undergraduate was in industrial design at Carnegie Mellon. I loved it, but late into my college term and early into my working career this idea popped into my head that it would be awesome to make suits. I started doing some art direction—product design and graphic design—and I saw myself move toward clothing. I launched a graphic T-shirt line where I was designing the shirts and having them printed in Philly by a local silk screener. I would sell them in boutiques in the area and at art fairs. The tailoring idea came back to me, but much stronger than the first time around.
