Crystal Beasley is taking on quite the task: to provide custom-fit denim to people around the world without having a physical retail space—for now. By taking five measurements and putting customers through two fittings, Crystal says QCut will get your fit 95 percent right. Considering most store-bought jeans are tried on and still don't see the light of day, it's quite the promise—not to mention a great lesson in efficient production. Each pair is made on-demand in the USA, meaning there's no pulling from the stock room when it comes to QCut.
Recently, Beasley made the decision to forgo a business partner and take the project on herself, with lots of support from her personal network. We grabbed some time to chat the important of outside support, the state of innovation in the fashion industry, and more. Meet Crystal.