Originally posted on the Pioneer Mode blog, where we dig into the core of the fashion industry by collecting perspectives, identifying the key issues, and uncovering potential solutions. In our Industry Insights series, we interview key stakeholders to consider their day-to-day challenges, and reveal their contributions towards a stronger, healthier community of fashion enterprise.
Michele Cohen has a word for how she runs her business, Wabi Sabi Ecofashion Concept: "Octopus" (more on that later). Michele, who started out in finance and business strategy, has found herself leading a team for a burgeoning fashion brand—somewhere she never expected to end up. Talking to Michele, you can tell she lives the lifestyle her brand promotes: eco-friendly, sustainable education focused, versatile, completely centered on personal values. Wabi Sabi is gearing up to launch its second collection, but we caught some time with Michele to talk industry pain points, meeting your consumer on every available platform, and her lack of fashion business role models (it's not as negative as it sounds—we promise).
The Daily Pain Points: Tradition and Breaking Stereotypes
Michele: "There are many pain points around being an entrepreneur, specifically with a small company. There are pain points focused around fashion in many aspects—both the idea that it’s difficult to present to the consumer, and that brands are very competitive. Another part that is challenging is the supply chain. The whole manufacturing / production / supply side is very traditional in our industry. Yet we’re in a very consumer-focused, innovative, fast-paced industry. It’s just two different worlds, manufacturing and marketing. They often collide more than they combine. That’s my personal day-to-day pain point: looking at that divide between what’s behind the company and what we do moving forward in terms of commercial strategy.
I always say I’m not sure if I’m an entrepreneur in the fashion industry or if I’m an educator and communicator.